Strategy. Creative. BD. Execution. I own the entire marketing chain — from brand vision to last-mile delivery. 策略、创意、BD、执行全链路闭环。从品牌战略到最后一公里，一个人搞定。
I'm Zhuofei Li (卓菲), currently leading brand marketing for AliExpress UK at Alibaba. I independently manage the full marketing P&L — strategy, media buying, influencer matrix, events, payment partnerships, and brand co-creation with merchants.我是李卓菲，现任阿里巴巴速卖通英国站品牌市场负责人。独立管理全年品牌预算与营销体系，统筹品牌、媒体、艺人、线下、支付渠道全资源协同。
Before going global, I spent years at Taobao and Youku mastering zero-budget growth hacking and content-to-commerce conversion. That DNA still drives everything I do: find the leverage, create the buzz, let the numbers follow.出海之前，我在淘宝和优酷积累了零预算增长和内容营销转化的深厚经验。这套方法论至今驱动着我的一切工作：找到杠杆、制造声量、让数据说话。
In the AI era, I've restructured my team's workflow so that one person can operate like a full marketing department — leveraging AI tools for content production, data analysis, campaign optimization, and creative iteration.在AI时代，我重构了工作流，让一个人就能运转一整个市场部——借助AI工具完成内容生产、数据分析、投放优化和创意迭代。
Every card below represents a capability I independently own and execute — not manage, but do.以下每一张卡片，都是我独立操盘、亲手落地的能力——不是管理，是实操。
Online + offline + OOH + digital — unified brand campaigns across every touchpoint.线上+线下+户外+数字，全触点统一品牌Campaign。
Online/OfflineNegotiated Klarna, PayPal, BYD, Trip.com — $1M+ in co-marketing budgets unlocked.谈判Klarna、PayPal、BYD、Trip.com，撬动$100万+联合营销预算。
BDH5 viral games, IP collabs, resource swaps — 100M+ impressions at near-zero cost.H5病毒游戏、IP联名、资源置换——近零成本实现亿级曝光。
GrowthPlatform strategy, content calendar, community building, native storytelling.平台策略、内容日历、社区运营、本土化叙事。
SocialFull-funnel paid acquisition — search, social, programmatic. CPM as low as 0.16.全漏斗效果投放——搜索、社交、程序化。CPM最低至0.16。
PaidFrom nano-KOLs to national celebrities. Signed UK TV star, built 100+ creator pool.从素人KOL到国民明星。签约英国电视明星，搭建100+达人池。
KOLPop-ups, city parades, Comic Con, fast-flash stores. 300K+ footfall per event.快闪店、城市巡游、漫展、限时体验。单场活动30万+人次。
EventsAI content generation, data analysis, campaign optimization — one person, full output.AI内容生成、数据分析、投放优化——一人输出整个团队的产能。
AIOrchestrated a city-level marketing event: 10 Chinese出海 brands painted on BYD electric SUVs parading through London's most iconic landmarks — Westminster Bridge, Regent Street, London Eye. Paired with a King's Cross pop-up activation. Turned traditional static advertising into a dynamic urban event.联动BYD牵头10大中国出海品牌，品牌涂装车队巡游伦敦核心地标——威斯敏斯特桥、摄政街、伦敦眼。同步落地King's Cross快闪，将传统静态广告升级为城市级动态营销事件。
Full Ownership — Strategy, BD & Execution全权负责 — 策略、BD与执行
Signed UK TV personality Gemma Collins as platform spokesperson for Double 11 & Black Friday. Full-spectrum deployment: roadside OOH across UK cities, in-app campaigns, social content production. The campaign organically triggered 40+ mainstream media reports and 7 national radio interviews.签约英国电视明星Gemma Collins担任平台代言人，双11&黑五全渠道部署：城市路牌OOH、App内Campaign、社媒内容生产。自发触发40+主流媒体报道、7场全国广播专访。
Full Ownership — Talent Signing to Campaign Delivery全权负责 — 从艺人签约到Campaign交付
As the first person to land a fully localized Double 11 in the UK market, I built a complete local campaign system: in-app gamification, full-spectrum paid media, BBC Top Gear partnership, local artist tour sponsored by Universal Music, and Channel 4 TV shopping livestream — all five pillars running in sync.作为平台首次落地英国本土化双十一负责人，搭建完整本土大促营销体系：站内互动、全域投放、BBC媒体合作、环球音乐赞助本土艺人巡演、Channel 4电视购物直播五大板块协同。
Full Ownership — Built UK Marketing System from Zero全权负责 — 从0搭建英国营销体系
Designed and executed an immersive brand experience for the FIFA World Cup season — featuring a humanoid robot activation, DJ sets, POP MART × FIFA photo booths, branded prize wheels, and partner co-creation spaces. Multi-day events across London venues driving brand love among young UK consumers.策划执行世界杯沉浸式品牌体验——人形机器人互动装置、DJ派对、泡泡玛特×FIFA拍照亭、品牌转盘抽奖、合作伙伴共创空间。多日活动覆盖伦敦多个场地，深耕年轻消费者品牌好感。
Full Ownership — Concept to Delivery全权负责 — 从概念到落地
Year two of the localized campaign machine. Partnered with Xiaomi, POP MART and 5 top cross-border brands. Introduced brand co-creation merchant model to optimize paid structure. Deployed city-wide JCDecaux OOH network with celebrity creative. Oxford Street pop-up store with influencer livestream hit $90K+ in new product sales during the event alone.本土化大促第二年。联动小米、泡泡玛特等5大头部出海品牌，推出品牌共创招商模式优化投放结构。全域部署JCDecaux户外广告网络+明星创意素材。牛津街快闪店联动网红直播，现场成交$9万+新品。
Full Ownership — Merchant Recruitment to Campaign Execution全权负责 — 从商家招商到Campaign执行As the sole marketing lead for an innovative standalone app at Alibaba Taobao, I proved that budget isn't a prerequisite for scale. H5 viral games hit 100M+ impressions. IP collaborations (FIFA World Cup, Sanrio, hit TV show "Country Love") unlocked 50M+ in swapped traffic resources. The Zaowu Maker Festival booth I designed drew thousands of visitors with immersive brand experiences.作为阿里巴巴淘宝创新独立APP唯一市场负责人，证明预算不是规模的先决条件。H5病毒游戏实现亿级曝光+百万拉新。IP联名（世界杯、三丽鸥、《乡村爱情》）置换5000万+引流资源。造物节展位设计吸引数千访客沉浸式体验。
Sole Marketing Lead — From 0 to 1独立市场负责人 — 从0到1
Led marketing for 30+ top-tier drama series at Alibaba Youku. Independently produced million-level brand collaboration campaigns. The "Hou San Mi" city tour I managed brought a giant mascot installation across Chinese cities — Wuhan, Aranya and more — blending offline spectacle with online buzz, building deep brand equity through cultural IP.在阿里优酷担任30+头部剧集主宣推负责人，独立策划多档百万级品牌联名Campaign。管理的"侯三迷"城市巡展将巨型吉祥物装置带到武汉、阿那亚等城市，线下奇观+线上话题，通过文化IP深耕品牌心智。
Lead Campaign Producer主宣推负责人
Open to overseas marketing leadership roles, AI-powered marketing innovation, and integrated campaign opportunities. 开放出海市场管理岗位、AI驱动营销创新、整合营销合作机会。